Phase 1 · Strategic engagement

Diagnostic and Strategy. Define what matters and what to do next.

2 weeks
Time to strategy
12+
Deliverables
1
Strategic foundation

What the Diagnostic & Strategy engagement is.

Start here

The Diagnostic & Strategy engagement is a two-week, fixed-scope sprint that replaces guesswork with an evidence-based plan for growth. Instead of a surface-level audit that simply lists what exists, it diagnoses why growth is stalling — across your funnel, channels, audience, and positioning — and turns those findings into prioritized decisions you can act on the moment the engagement ends.

It's built for founders and marketing leaders who are already investing in growth but aren't certain what's working, what's wasted, or what to do next. You walk away with a documented strategic foundation and a 90-day roadmap — not a slide deck that sits in a drawer.

Three deliverables. One unified system.

What's included
1

Diagnostic

Not just an audit, a diagnosis.
  • Where growth is breaking, not just what exists
  • Funnel gaps and lost-revenue points
  • Channel effectiveness vs. perception
2

Strategy

Decisions, not just direction.
  • SuperConsumer hypothesis to test, not assume
  • Positioning that differentiates, not blends
  • Messaging directions to test and validate
3

Roadmap

Prioritization, not just a plan.
  • What to do first, and what to ignore
  • Where to spend the next dollar for max return
  • What needs to be tested vs. assumed

Clarity on what matters. And what to do next.

What you walk away with
01
Clarity
What's actually driving performance, and what isn't.
02
Direction
Where to focus next, channels, messaging, funnel.
03
Priorities
What to fix first, before scaling spend.
04
A system
A framework for ongoing testing, iteration, and growth.

How the two weeks work.

The process
1

Discovery call

Day 0 · 30 minutes

A short call to align on goals, confirm the engagement is the right fit, and map the read-only access we'll need to your analytics, ad accounts, and existing reporting.

2

Diagnostic

Week 1

We analyze funnel performance, channel effectiveness, audience data, and positioning to pinpoint where growth is breaking — and where revenue is leaking.

3

Strategy & roadmap

Week 2

Findings become decisions: a SuperConsumer hypothesis to test, positioning and messaging directions, a recommended channel mix, and a prioritized 90-day roadmap.

4

Handoff

End of week 2

A working session to walk your team through the deliverable, answer questions, and align on what to do first — so momentum starts immediately.

See the framework

How the deliverable is structured.

An interactive walkthrough of the format you'll receive: challenges, audience, positioning, channel mix, and the 90-day plan.

Open the demo

Frequently asked questions.

Before you book
Who is the Diagnostic & Strategy engagement for?
Founders, CMOs, and marketing leaders at growth-stage B2B and consumer companies who are already spending on marketing but lack a clear, validated picture of what's driving results — and what to prioritize next.
How long does it take, and what's the time commitment?
Two weeks end to end. Your team's involvement is light: a 30-minute discovery call up front, read-only access to your data, and a short working session at handoff.
What do you need from us to get started?
Read-only access to your analytics, advertising accounts, and any existing performance reporting, plus a short intro to your goals and constraints. We handle the analysis from there.
How is this different from a standard marketing audit?
An audit tells you what exists. The Diagnostic tells you why growth is breaking and what to do about it — pairing the findings with positioning, messaging, channel priorities, and a sequenced 90-day plan.
What exactly do we receive at the end?
A complete strategic foundation: the diagnostic findings, a SuperConsumer hypothesis, positioning and messaging directions, a recommended channel mix, and a prioritized 90-day roadmap — 12+ deliverables in one unified system.
What happens after the engagement?
You can execute the roadmap with your own team, or continue with Brill Media to implement and optimize. Either way, the strategy is yours to keep.
Ready when you are

Let's start with the Diagnostic.

30-minute discovery call. No pressure. We'll walk through your current state and confirm the engagement is the right fit before anything is committed.

Book a discovery call 30 minutes · no pressure