Strategic marketing. No guesswork.
The obstacles that unknowingly cost businesses growth, revenue, and market share every day they're not addressed.
The compounding strategy that results in clients saying “I see you everywhere.” The compounding strategy that turns shoppers into repeat buyers. The compounding strategy that turns supporters into recurring donors. The compounding strategy that turns shoppers into loyal customers.
We help you capture demand at every awareness level — from the unaware to the most-aware — with the right message in the right channel at the right moment.
| Awareness Level | Customer's Mindset | Customer Statements | SetupWhat do you say? | AwarenessHow do you reach them? | ConvertHow do you capture interest? | CloseHow do you turn interest into action? | SuccessWhat are the KPIs? |
|---|---|---|---|---|---|---|---|
| Level 1: Unaware | Nothing is wrong | "Everything is fine" | ✕ | ✕ | ✕ | ✕ | ✕ |
| Level 2: Problem Aware | I have a problem | "Something is bothering me" | ✕ | 😐 | ✕ | ✕ | ✕ |
| Level 3: Solution Aware | I know a solution to my problem | "Ooh, I think I need that" | ✕ | 😐 | 😐 | ✕ | ✕ |
| Level 4: Product Aware | I know which product solves my problem | "That company looks the best" | 😐 | ✓ | 😐 | 😐 | ✕ |
| Level 5: Most Aware | I need to buy | "How do I get started" | ✓ | ✓ | ✓ | 😐 | ✕ |
| Awareness Level | Customer's Mindset | Customer Statements | SetupWhat do you say? | AwarenessHow do you reach them? | ConvertHow do you capture interest? | CloseHow do you turn interest into action? | SuccessWhat are the KPIs? |
|---|---|---|---|---|---|---|---|
| Level 1: Unaware | Nothing is wrong | "Everything is fine" | ✓ | ✓ | ✓ | ✓ | ✓ |
| Level 2: Problem Aware | I have a problem | "Something is bothering me" | ✓ | ✓ | ✓ | ✓ | ✓ |
| Level 3: Solution Aware | I know a solution to my problem | "Ooh, I think I need that" | ✓ | ✓ | ✓ | ✓ | ✓ |
| Level 4: Product Aware | I know which product solves my problem | "That company looks the best" | ✓ | ✓ | ✓ | ✓ | ✓ |
| Level 5: Most Aware | I need to buy | "How do I get started" | ✓ | ✓ | ✓ | ✓ | ✓ |
Every campaign feeds back into the next. Attribution teaches the ad platform, the ad platform teaches the creative, and the creative teaches the next audience — we just make sure the loop actually closes.
A sampling of engagements where the Growth Engine moved the numbers that matter — cost per lead, return on ad spend, monthly profitability.
120 campaigns / 272 ad groups rebuilt around long-tail intent — drove 28,119 leads at a 35% lower CPL across $1.46M of spend.
Expanded across Google PMax, Meta, Bing, Pinterest, native, and dynamic banners — $3.4M in sales at 316% ROAS on $1.08M of spend.
Transformed $85K monthly losses into $36K monthly profit within three months for an agency struggling with Google Ads.
Three audience personas / three custom landing pages — drove 801 destination visits and 1,108 email subs from 2.68M impressions on $25K spend. Retained 3+ years.
The frameworks that decide whether a marketing dollar produces a customer or just noise.
The SuperConsumer is not the same as an ideal customer or your total addressable market — and conflating the three is the most common reason marketing underperforms.
The total addressable market is every company or consumer that could plausibly work with you.
An ideal customer is the subset of those who get the most value from what you sell.
By comparison, the SuperConsumer meets several additional criteria:
Identifying the SuperConsumer first changes everything downstream — the messaging, the channels, the offer, the content, the way you sell.
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KOCHAVA
Reach audiences through Connected TV, audio, digital display, and out-of-home — coordinated through a single strategy and measurement layer.
High-impact pause ads and :15/:30 streaming video — placed when viewers are paying attention, not skipping.
Management fees step down as your media spend grows, from 20% to as low as 9%. Tiers are set by your aggregate monthly Search & Social spend.
Swipe the table to see all tiers →
| Tier | Media spendSearch & Social | Management fee | Monthly minimum fee |
|---|---|---|---|
| Starter | Up to $15k | 20% | $3k |
| Growth | $15k – $50k | 18% | $3k |
| Advanced Scale | $50k – $100k | 16% | $9k |
| Enterprise | $100k – $200k | 13.5% | $16k |
| Enterprise 200 | $200k – $300k | 12% | $26k |
| Enterprise 300 | $300k – $500k | 10% | $36k |
| Enterprise 500 | $500k – $1MM | 9% | $50k |
| Enterprise Custom | $1MM+ | Custom pricing | |
Every media buying engagement includes the full scope below — strategy, reporting, and dashboards are built in, never billed as add-ons.
Brill is the white-label media buying engine behind agencies — you own the relationship and the strategy, we execute paid search, social, and programmatic under your brand. The partners we work best with usually fit one of these:
You're the trusted advisor, but paid media isn't your core strength. Keep it under your umbrella instead of handing a competitor the keys to the account.
You're buying account retentionOffer sprint testing, paid search, paid social, programmatic, and growth strategy without building the team. Charge higher retainers on a methodology that already works.
You're buying capabilityWhen a $25k/month prospect asks how you'll test messaging before scaling, answer with process, framework, expertise, and credibility instead of a blank stare.
You're buying sales enablementA media buyer runs $90k–$150k plus benefits, recruiting, training, and turnover risk. Get a full bench of specialists immediately, with no management burden.
You're buying infrastructureYour creative is strong, but you're not sure which message converts, which audience responds, or how to scale. We surface the insights that raise your whole book's results.
You're buying intelligenceYou have opportunities you can't serve yet — a new client you're not set up for, immediate demand with no infrastructure, or good-fit pitches you keep turning down.
100 clients at $2,000/month is $200k/month in aggregate spend. Standardized onboarding and similar campaign structures turn operational complexity into a standard workload.
Sophisticated campaigns that need dedicated optimization, data analysis, and reporting — with active updates, ongoing strategic recommendations, and results tied to business outcomes.
Layer new paid media solutions on top of the services you already sell, and grow account value without adding headcount.
You have the network, relationships, and a real pipeline — political, local creative, fractional CMO work — and need a senior team to scale delivery as you build the agency.
See what our clients say about working with Brill Media.
Read our reviewsFeatured by the leading business and media publications, and named a 3-year champion on the FT Statista Americas' Fastest Growing Companies list.
Let's build a strategy that drives real results — a diagnostic, a Growth Engine, and a closed-loop system that actually scales.
Get started todayEvery engagement starts with the $497 Diagnostic — the only decision you're making today. Launchpad and the Growth Engine become available once the strategy is validated.
Get an in-depth marketing strategy customized to your business.
Every client starts here. In 14 days, you'll know the precise roadmap to scale.
Completion: 14 daysLaunch your growth engine with a solid foundation.
Completion: 60 daysOngoing optimization and scaling for sustained growth.
Ongoing monthlyIn 14 days you'll have a customized marketing strategy, a clear roadmap, and the exact messaging to take to market — before a single dollar goes to ad spend.
Book the DiagnosticThe full menu of what we build, run, and optimize — coming next.
This view will hold the value ladder and full service offering once the content is finalized. Tap Pricing for current investment levels, or About for the framework behind the work.
See pricingHigh-impact pause ads and :15/:30 streaming video with platform, genre, and household-level targeting — coming next.
The Connected TV view will house pause ads, streaming video, retargeting, and direct attribution capabilities. Tap About for current CTV capability detail.
See current capabilities